The Power of Dreams Night

I was invited to participate a consumer forum to feedback about Honda. It was conducted in a group of 6 person and fruitful ideas exchanged. Three participants are Honda car owner. Brand talk not really the key they purchase Honda but main factor are make up by design, price and technology. Like every consumer, we buy for affordable and reasonable. Brand loyalty is not everything. This question lead to discussion about  Honda participation in motorsports. All of us agreed that Honda represent performance. The absence of brand marketing of their racing association would weaken their brand name. We would like to see car brand which is active in racing events. All three main Honda motosports ads in 2008 has given negative perception. “We have come far to victories. We have gone beyond defeats.” Are this telling us that Honda is a loser brand? Although it try to convey message about Honda commitment in motor racing. Wrong choice of tag line misleading  reader to further understand their message. On asking how to improve Honda Racing brand, most participants are agreed that it must reach out to public by sponsoring more events and consumer interaction. This can be achieved by organizing convoy, driving clinic, street racing, roadshow, party and newspaper column. Of course not absence of web interaction such as forum, blog and community network. I foresee more and more brand would practice the similar strategy in kepping their name in consumer mind. The power of web 2.0 as marketing tool should not be underestimate of any company. Lets dream forward, Honda.

I won Super GT Simulation Challenge

June is my lucky month this year. I got a call from Honda Malaysia on this morning. I won the SuperGT online contest and will receive some free passes and merchandise. The feeling is super good. Only thing they didn’t cover is pit-walk. Overall it’s a very good package. Here are the freebies,


- 2 x Super GT Grand Stand Tickets & Parking Passes
- An experience on the Super GT Circuit Safari (for winner only)
- 2 x Honda Racing Polo T-Shirt
- 2 x Honda Racing Cap
- 2 x Honda Racing Lanyard
- 2 x Earplug
- 2 x Lunch Coupon

Personally I quite like the Honda Racing shirts. It is made by good quality hence not overpriced as other brand. I bought a Honda Racing Team shirt at RM89 where usually is tag at RM200 or higher. AirAsia Williams shirt is at RM139 and Petronas BMW at RM250. Looking to win those too if there is a contest near future

Good moment is for sharing. I pick a shirt for Nickee and lanyard and cap present to Elroy. My early purchased ticket is going to release and fund for my pit-walk pass. Can’t wait to enjoy thrilling sounds from GT car this weekend.